In this inaugural episode of the Culinary Connections: Distribution Dialogues podcast, Ben Walker, the Chief Revenue Officer of Baldor Foods, shares insights into the company's journey in the distribution industry. Ian and Ben discuss Baldor's approach to the market, emphasizing the importance of service and differentiation. Ben also highlights the role of salespeople in building relationships with customers and driving sales and the significance of marketing and branding in creating a strong brand image. Hear Ben's thoughts on the challenges of delivering in New York City and the impact of technology on the industry. Listen to their discussion that covers distribution to inspiration!
00:14 Welcome to the podcast
01:20 Introduction and Background
07:41 Ben's Journey in Distribution
10:49 Baldor's Approach to Market
14:40 The Role of Salespeople in Baldor
20:41 Marketing and Branding
24:54 Challenges of Delivering in New York
29:56 Baldor Bite Event
32:39 Working with Brands
36:23 Evolution and Future of Selling Food Service
41:16 Legacy and Inspiration
46:43 Closing Remarks