In this conversation, Brent Erenwert, CEO of Brothers Produce, shares his journey in the produce industry and discusses the challenges and innovations in the distribution business. He emphasizes the importance of diversification, branding, and customer service in building a successful company. Brent also highlights the value of social media, particularly LinkedIn, in connecting with industry professionals and sharing knowledge. He discusses the challenges in the food service channel, the impact of organic produce, and the importance of building a strong team. Overall, Brent's insights provide valuable lessons for anyone in the produce distribution industry. Brent Erenwert discusses the importance of interacting with his team and teaching them about the business. He emphasizes the need for leaders to admit mistakes and take accountability for failures. Brent also shares his approach to evaluating the health of a customer and managing customer service. He highlights the use of data to make informed decisions and improve efficiency. Additionally, Brent discusses the importance of balancing work and personal life, finding inspiration, and the value of authenticity in the distribution industry. Takeaways Diversification and branding are key strategies for success in the produce distribution business. Customer service and communication are crucial in building strong relationships with customers. Social media platforms like LinkedIn can be valuable tools for networking and sharing industry knowledge. Challenges in the food service channel include supply chain issues, changing customer demands, and the need for constant innovation. Building a strong team and investing in their development is essential for long-term success in the industry.
00:16 Introduction and Background
02:59 Brent Erenwert's Journey in the Produce Industry
06:36 Innovation and Advertising on Trucks
07:50 Challenges in the Food Service Channel
10:59 Diversification and Branding
13:11 The Value of LinkedIn and Social Media
17:46 The Importance of Customer Service and Storytelling
23:12 Challenges in Distribution and Sourcing
27:18 The Impact of Organic Produce
29:54 The Importance of Building a Strong Team
35:49 Evaluating Produce Contracts
37:50 Focus on Customer Service and Communication
40:19 Investing in Team Development
41:42 The Value of a Deep Bench
43:12 The Importance of Company Culture
43:13 The Importance of Interacting with the Team
45:18 Evaluating the Health of a Customer
46:23 Managing Customer Service
48:23 Using Data to Make Informed Decisions
51:57 Balancing Work and Personal Life
57:19 Finding Inspiration and Drive
1:00:11 The Importance of Authenticity in Distribution