David Moosman shares his journey from being a football player to a chef and how he identified the communication problems between chefs and distributors. He started a company to address these issues and provide tools for better communication and data management. The conversation highlights the importance of data in the industry and the need for platforms like 2Market to improve communication and collaboration between distributors, brands, and sales reps. David and Ian discuss the challenges faced by legacy food service ERPs and the need for distributors to invest in technology to stay competitive. The conversation concludes by emphasizing the importance of relationships and the role of technology in making the distributor's job easier.
The food service technology industry in the B2B space faces challenges due to the fragmented nature of the distribution industry.
Communication problems between chefs and distributors are prevalent, leading to inefficiencies and wasted resources.
Platforms like 2Market aim to improve communication and data management in the industry, providing tools for better collaboration between distributors, brands, and sales reps.
Access to accurate and timely data is crucial for brands and distributors to make informed decisions and improve their partnerships. Distributors need to adapt to technology and embrace change to improve efficiency and meet the demands of the modern market.
Creating standards for accessing information and using web or app experiences for placing orders can enhance the distributor's use of time and improve accessibility.
Accurate and comprehensive product data is crucial for both distributors and brands, enabling effective marketing and sales strategies.
Legacy food service ERPs face challenges and distributors should invest in technology to stay competitive.
Building strong relationships and making the distributor's job easier are key goals for technology solutions in the food distribution industry.
Chapters
00:00 Introduction to Food Service Technology in the B2B Space
03:09 Communication Problems in the Industry
10:04 The Role of Data in Improving Partnerships
16:09 Introducing 2Market: Addressing Industry Challenges
29:42 The Importance of Standards and Web/App Experiences
35:54 Legacy Food Service ERPs
43:30 Creating Efficiencies for Distributors
45:09 The Power of Data
48:10 The Role of Relationships and Technology