In this episode, Ezio Bondi, VP of Sales at Bondi Produce, shares his journey in the produce industry and the evolution of their business. Ian and Ezio discuss the importance of transitioning to new technologies, such as ERP systems, to improve efficiency and reduce paper usage. Ezio also talks about their unique social media strategy and the collaboration with photographers to create artistic content. They emphasize the significance of storytelling and branding in the distribution business. Additionally, they highlight the impact of social media on lead generation and the transition to digital ordering platforms. Ezio discusses the importance of embracing digital communication and leveraging social media for sales in the food service industry. He also talks about the evolution of their product mix and the value that brands can bring to a distributor. Additionally, he highlights the benefits of expanding their distribution warehouse and the role it plays in their growth and emphasizes the importance of building a strong company culture and creating a positive employee experience. Ezio shares his sources of inspiration and offers advice for career growth in the food service industry. Takeaways Transitioning to new technologies, such as ERP systems, can improve efficiency and reduce paper usage in the distribution business. Creating artistic content and utilizing social media platforms can help differentiate a brand and generate leads. Storytelling and branding are essential in the distribution industry to stand out and build a community around the brand. Transitioning to digital ordering platforms can streamline the ordering process and improve customer experience.
00:00 Introduction and Background
04:05 Transitioning to New Technologies
06:47 Paper Reduction and ERP Implementation
10:08 Interest in Marketing and Social Media Strategy
11:32 Artistic Series and Branding
16:33 Differentiation through Storytelling and Service
21:21 Transition to Digital Ordering
22:37 Embracing Digital Communication
23:19 Leveraging Social Media for Sales
24:38 Expanding Product Mix
25:37 The Value of Brands in Food Service Distribution
28:43 The Importance of Sales Support
32:03 The Benefits of Expanding Distribution Warehouse
34:53 Building a Strong Company Culture
38:54 The Employee Experience
42:51 Finding Inspiration and Staying Sharp
44:40 Advice for Career Growth in Food Service