Joyelle Fleites, founder of Q Plus Foods, shares her journey in the seafood business and the challenges of procuring wild seafood. She discusses her experience on fishing boats and the intricacies of longline fishing. Joyelle also addresses the misconception that wild seafood is always better than farmed seafood, highlighting the control and quality of farm-raised species. As a female in a male-dominated industry, she emphasizes the importance of attention to detail and logical thinking. . Q Plus Seafood has evolved significantly over the past 12 years, growing from a one-person operation to a company with 11 trucks and a full staff.
Seafood is the last frontier in procuring wild products, with most of what we buy being farmed.
Farm-raised seafood can offer more control and quality compared to wild seafood.
Attention to detail and logical thinking are important qualities for success in the seafood industry.
Starting a seafood distribution company can be challenging, but it can evolve based on customer demand.
Being a female in a male-dominated industry can be overcome by showcasing expertise and attention to detail. Q Plus Seafood has grown from a one-person operation to a company with 11 trucks and a full staff over the past 12 years.
Providing the best possible fish and doing a good job are the driving forces behind Q Plus Seafood.
The seafood industry in South Florida can be challenging, with mislabeling and price-driven competition.
Building trust and providing value beyond price are crucial in the seafood distribution business.
Starting a business requires taking on a great deal of responsibility and finding a balance between idealism and reality.
00:00 The Last Frontier: Procuring Wild Seafood
11:45 The Misconception of Wild vs. Farmed Seafood
27:48 The Evolution of Q Plus Foods
30:23 The Evolution of Q Plus Seafood
36:08 Driven by Quality and Customer Service
41:47 Challenges in the South Florida Seafood Industry
46:13 Building Trust and Providing Value
51:19 The Responsibilities of Starting a Business