Stephanie Pazzaglia, the leader of the business development team at JJ McDonnell, shares her background in the seafood industry and her passion for the seafood community. Stephanie emphasizes the consultative sales approach of JJ McDonnell and the impact of technology on the seafood industry, including order apps and traceability platforms. Stephanie highlights the importance of marketing in the seafood industry and how it helps connect customers with the source of their seafood. The conversation explores the importance of collaboration between distributors, chefs, and brands in the food service industry. It emphasizes the need for brands to invest in their distributor partners and be proactive in their involvement. The discussion also highlights the misconceptions surrounding farmed seafood and the importance of promoting and educating consumers about its benefits. The conversation touches on the challenges of pricing and availability in the seafood industry and the need for realistic expectations. The conversation concludes with a focus on the future of the industry, including the need for more youth involvement and the challenges and opportunities presented by data and technology.
Takeaways
JJ McDonnell is committed to sustainability and nurturing the fisheries, and their passion for seafood extends throughout the entire organization.
Technology, such as order apps and traceability platforms, is starting to have an impact on the seafood industry.
Marketing plays a crucial role in the seafood industry, as it helps connect customers with the source of their seafood and promotes transparency. Collaboration between distributors, chefs, and brands is crucial for the success of the food service industry.
Investing in distributor partners and being proactive in involvement is essential for brands.
Promoting and educating consumers about the benefits of farmed seafood is important to overcome misconceptions.
Realistic expectations regarding pricing and availability are necessary in the seafood industry.
Transparency and communication between procurement and sales teams are key to a successful relationship.
The future of the industry requires more youth involvement and addressing challenges and opportunities presented by data and technology.
Chapters
00:00 Introduction and Background
06:39 JJ McDonnell's Culture and Passion for Seafood
13:23 Impact of Bridge Collapse
28:41 Overcoming Misconceptions about Farmed Seafood
37:29 Transparency and Communication between Procurement and Sales
49:49 The Future of the Seafood Industry: Youth Involvement and Technology